When I joined Natan, their social media presence was very limited and their brand was disjointed. I created a new style guide to unify the brand and convey a more open, welcoming message. I also created an Instagram account and all the initial graphics, which are still used as templates today. Now, Natan has a clearly defined image invites people to volunteer and donate across all social media platforms.
Natan Humanitarian International Aid
When I joined Natan, their social media presence was very limited and their brand was disjointed. I created a new style guide to unify the brand and convey a more open, welcoming message. I also created an Instagram account and all the initial graphics, which are still used as templates today. Now, Natan has a clearly defined image invites people to volunteer and donate across all social media platforms.
Natan Humanitarian International Aid
When I joined Natan, their social media presence was very limited and their brand was disjointed. I created a new style guide to unify the brand and convey a more open, welcoming message. I also created an Instagram account and all the initial graphics, which are still used as templates today. Now, Natan has a clearly defined image invites people to volunteer and donate across all social media platforms.
Natan Humanitarian International Aid
Bottling a family tradition.
Type
Branding
Role
Art Director, Designer
The Terebelo family has a rich tradition of spirits, dating back to the Prohibition. I was tasked with helping the new generation create a luxury whiskey label that could, in the future, scale up to include numerous liquor labels.
What makes Terebelo special is that during the process, classical music is played to the barrels, and the vibrations from the music help shape unique tastes. Variation in taste is usually seen as a weakness, but this sound-wave inspired brand identity elevates that perceived weakness into a one of a kind feature.
Every barrel tells a different story.
