Bottling a family tradition.
Art Director, Designer
The Terebelo family has a rich tradition of spirits, dating back to the Prohibition. I was tasked with helping the new generation create a luxury whiskey label that could, in the future, scale up to include numerous liquor labels.
What makes Terebelo special is that during the process, classical music is played to the barrels, and the vibrations from the music help shape unique tastes. Variation in taste is usually seen as a weakness, but this sound-wave inspired brand identity elevates that perceived weakness into a one of a kind feature.
Every barrel tells a different story.