MALLORY ROSTEN

Femi Asante is a difficult woman to pin down. She's the founder of seven businesses that span hospitality, fertility, food, and advocacy. She's also a beloved public figure in Ghana, looking to step out from her husband's last name and turn her first name- Femi- into a brand. Working with SOLVNT, an agency based in Accra and NY, I lead the concepting and development of Femi's brand.