When I joined Natan, their social media presence was very limited and their brand was disjointed. I created a new style guide to unify the brand and convey a more open, welcoming message. I also created an Instagram account and all the initial graphics, which are still used as templates today. Now, Natan has a clearly defined image invites people to volunteer and donate across all social media platforms.
Natan Humanitarian International Aid
When I joined Natan, their social media presence was very limited and their brand was disjointed. I created a new style guide to unify the brand and convey a more open, welcoming message. I also created an Instagram account and all the initial graphics, which are still used as templates today. Now, Natan has a clearly defined image invites people to volunteer and donate across all social media platforms.
Natan Humanitarian International Aid
When I joined Natan, their social media presence was very limited and their brand was disjointed. I created a new style guide to unify the brand and convey a more open, welcoming message. I also created an Instagram account and all the initial graphics, which are still used as templates today. Now, Natan has a clearly defined image invites people to volunteer and donate across all social media platforms.
Natan Humanitarian International Aid
Building a brand from scratch.
Type
Role
Branding
Art Director, Designer
Mayim's business founder chose the name Mayim in order to incorporate his heritage into his new business venture. When I saw Mayim (which means water) spelled out in Hebrew letters, I was struck by how much the yud in the middle looked like a drop of water. From there, I created a simple, striking brand identity.
