Connecting a nonprofit to a new audience.
Art Director, Designer
Natan is a nonprofit operating out of Tel Aviv that seeks to provide emergency aid to people all around the world. When I joined Natan, they were looking for new ways to expand their audience and spread their message. I created a new style guide to convey a more open, welcoming environment for potential donors and volunteers. I unified their content and image across channels and designed a full asset package that they continue to use today, including newsletters, social media graphics, and digital banners. I also launched an Instagram account. Now, Natan has a clearly defined identity that invites people to volunteer and donate across all social media platforms.